Call us today 727-586-1100


Your email address

Sony, Others Joins ICE (ME Diamond Dealers)
Aug 19, 2014
Sony, Others Joins ICE (ME Diamond Dealers)

Sony, and Roadwire have joined the  ICE (In Car Experts) marketing group, recently renamed Mobile Electronics Diamond group.

Also both Audiovox (VOXX) and Kicker (Stillwater Designs) have expanded their line of products offered to members.

Regarding Roadwire, which makes custom replacement leather seat covering, ME Group’s Chris Cook said, “Leather is an underserved category, and a perfect example of a product that can be adopted to the skill set of a mobile electronics retailer. “

He said, Roadwire products can help  grow a specialist’s offering and increase their customer base.

No additional details on Sony, VOXX and Kicker programs with ME Group were available.

The ME Group said that Diamond is really a marketing organization rather than a buying group.  While it offers special pricing, incentive rebates, coop and exclusive offerings, “unlike the traditional buying group model, it does not believe in pressuring its partners, either its manufacturer or Diamond Dealer partners, to buy or sell more,” said Kerry Moyer new VP strategic  Partnerships.

He said members of other buying groups can belong simultaneously to Diamond.

Source: CEoutlook

Michael and his team at Car Tunes is the only place to go for your audio needs. They are knowledgeable beyond belief, and most important, they listen to YOUR needs and wants, then recommend solutions. Michael has assisted us twice, once for my wife's Mercedes and recently with our new (used) boat. It was a virgin install, Michael listened to our needs and wants, he asked for pictures of the vessel and finally offered us two options: a moderate and a blown out option. After several discussions, Michael customized both options and lived within our budget. What we got is an unbelievable sound system with no distortion what so ever. We like it load when under way. We can turn up the volume to clearly hear the music in quality sound. Our guest are always asking about our sound system and where we got it. I am a Car Tunes customer for life, as long as Michael remains at the helm. Thanks Michael Robert Alpine CDA-118 Head Unit 4-JL Audio MX770-CCX-CG-WH Speakeres JL A

Posted By: Robert Strazz

Stay Informed :
Find us on :